As Australia’s leading supplier of commercial cleaning products, equipment and solutions, ABCO required a large-scale exhibition stand that reflected its market leadership at ISSA Cleaning & Hygiene Expo 2024.The goal was to create an open, accessible layout that could showcase a wide range of machinery, equipment and product categories from multiple angles – without feeling cluttered or overwhelming.

Abco

Cleaning & Hygiene Expo 2024

ICC Sydney

Custom Stand design, production, build, dismantle, project management

12m x 6m

3,000+ visitors across two days

Commanding stand driving strong traffic and reinforcing market leadership.

Colab delivered a 6m x 12m custom stand that balanced scale with clarity, heroing heavy machinery and ride-on equipment across a raised white platform for maximum visibility. Branded product zones, integrated AV displays and clean architectural walls created structure while maintaining open sightlines, anchored by a central reception counter for seamless engagement. The result was a commanding presence at ISSA 2024 – driving strong traffic, supporting live demonstrations and reinforcing ABCO’s position as a market leader in commercial cleaning solutions.

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