Acer required a high-impact exhibition stand at EduTECH 2023 to launch the new TravelMate B5 — a student-focused laptop designed to protect eyesight and promote responsible screen time. The space needed to engage educators and parents, clearly communicate complex product benefits, and position Acer as a leader in safe, future-focused digital learning solutions.

ACER

EDUTECH 2023

Melbourne Convention Centre

Design, production, build, dismantle, project managment

Up to 12,000 visitors

Where smart design met smarter learning.

Colab designed and delivered a custom-built stand that blended strong branding with hands-on education. A large overhead banner drove visibility, while open zoning, product display plinths, and digital screens supported live demos and storytelling around the TravelMate B5’s screen-positioning technology, screen-time management, durability, and performance. Timber elements and interactive displays created a welcoming, classroom-inspired environment. The result was a standout presence at EduTECH, attracting consistent foot traffic, driving meaningful conversations, and successfully positioning Acer as a trusted leader in student wellbeing and future-focused digital learning.

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