BEATS BY DR. DRE
The Challenge
Beats by Dr. Dre needed a bold, immersive brand experience at Telstra Vantage that would cut through a busy event environment while authentically showcasing the performance of its products. The activation had to be energetic, hands-on, and engaging for a highly active audience — bringing the POWERBEATS Pro to life in a way that felt true to the brand.
Client
MKTG x Telstra Vantage
Event
Telstra Vantage 2019
Location
Melbourne Convention Centre
Services
Design, build, dismantle, project management
Est audience
7,000+ visitors
Performance you can see, feel, and hear.
The REsult
Colab designed and delivered an interactive, experiential 21m x 9m stand that fused strong architectural form with live performance and technology. Parkour professionals showcased the POWERBEATS Pro in action, while custom-built display plinths, integrated digital touchscreens, and bold Beats branding encouraged movement, exploration, and hands-on engagement. An educational training room allowed visitors to try and trial the latest Beats products in a performance-focused setting, resulting in a high-energy brand experience that drew strong foot traffic, sustained engagement, and reinforced Beats by Dr. Dre’s performance credentials within the Telstra Vantage environment.
Ready to start?
Let’s chat.
At Colab, we don’t just design spectacular custom exhibition stands and booths, retail pop-ups, brand activations and event displays; we create experiences! As an independent, design and construction team with decades of combined experience, we offer a complete service, from initial concept to design, build and installation.
Let our expert team of exhibition display builders bring your designs to life for creative exhibition display stands for expos, events and tradeshows. We design and build retail kiosks, fitouts and brand displays. Our experienced project management team will ensure that we deliver your vision on time and within budget.
Get in touch today to discuss your project vision and we’ll begin bringing it to life!
