BEATS BY DR. DRE
The Challenge
Powerbeats Pro required premium brand activations that could live seamlessly within multiple flagship Fitness First centres. The space needed to reflect the product’s performance-driven identity while maintaining a clean, elevated aesthetic that stood out without disrupting the surrounding training areas.
Client
MKTG x Fitness First Australia
Event
Brand Activation
Location
Fitness First Gym, North Strathfield Sydney
Services
Design, build, project management
Est Impact
Up to 2,400 visitors
Where performance meets experience — Powerbeats Pro, tested in real time.
The result
Colab designed and delivered a sleek, multifunctional in-gym activation with high-gloss finishes and integrated branding, purpose-built for durability and premium impact. The custom display allowed Fitness First members to trial Powerbeats Pro during workouts and explore Apple Watches and iPhones on-site, with seamless online purchasing. The result was a high-engagement brand experience that stood out in a busy gym environment, driving hands-on product interaction and reinforcing Apple and Beats’ performance-led positioning through real-world use.
Ready to start?
Let’s chat.
At Colab, we don’t just design spectacular custom exhibition stands and booths, retail pop-ups, brand activations and event displays; we create experiences! As an independent, design and construction team with decades of combined experience, we offer a complete service, from initial concept to design, build and installation.
Let our expert team of exhibition display builders bring your designs to life for creative exhibition display stands for expos, events and tradeshows. We design and build retail kiosks, fitouts and brand displays. Our experienced project management team will ensure that we deliver your vision on time and within budget.
Get in touch today to discuss your project vision and we’ll begin bringing it to life!
