Black Star Pastry
The Challenge
Black Star Pastry required a retail kiosk that could translate its cult brand – home of the world’s most Instagrammed cake – into a high-traffic shopping centre environment. The space needed to maximise product visibility, manage strong customer flow, and deliver a premium yet playful brand experience for loyal fans.
Client
Black Star Pastry
Event
Retail Kiosk
Location
Westfield Parramatta
Services
Design, production, build, dismantle, project managment
Est audience
Up to 90,000 visitors daily
A bold retail moment bringing Black Star Pastry’s cult status to life.
The result
Colab designed and built a sleek retail kiosk that brought the Black Star Pastry brand to life at Westfield Parramatta. Featuring dedicated cake and chiller displays, illuminated lightbox signage, LED accent lighting, custom countertops, and branded decals, the design put products front and centre while supporting smooth service and customer interaction. The result is a standout in-centre destination that attracts strong foot traffic, elevates the customer experience, and stays true to Black Star Pastry’s iconic, Instagram-worthy identity.
Testimonial
“We’ve worked with Colab Design across many projects, and they consistently deliver with care, creativity, and a strong understanding of our brand. Professional, flexible, and proactive, they tackle challenges head-on and truly feel like an extension of our team.”
— marcos morastico, general manager black Star Pastry
Ready to start?
Let’s chat.
At Colab, we don’t just design spectacular custom exhibition stands and booths, retail pop-ups, brand activations and event displays; we create experiences! As an independent, design and construction team with decades of combined experience, we offer a complete service, from initial concept to design, build and installation.
Let our expert team of exhibition display builders bring your designs to life for creative exhibition display stands for expos, events and tradeshows. We design and build retail kiosks, fitouts and brand displays. Our experienced project management team will ensure that we deliver your vision on time and within budget.
Get in touch today to discuss your project vision and we’ll begin bringing it to life!
