Black Star Pastry
The Challenge
Colab partnered with Black Star Pastry for its 2024 Broadway Shopping Centre retail pop-up, delivering full production design and build of a bold, minimalist activation. A striking pink architectural portal framed the illuminated cake display, set on white raised flooring with black ramp edging for contrast, while a custom branded counter supported seamless service. The clean design heroed the product, captured strong foot traffic, and created a highly shareable, Instagram-worthy retail moment.
Client
Black Star Pastry
Event
Retail Pop-Up 2024
Location
Broadway Shopping Centre, Sydney
Services
Retail Pop-Up design, production, build, dismantle, project management
Est AUDIENCE
Up to 30,000 visitors daily
A bold, Instagram-ready pop-up that turned Broadway foot traffic into brand buzz and sweet success.
The result
Colab delivered full production design and build of a custom retail pop-up anchored by a bold pink architectural portal that heroed Black Star Pastry’s signature cake display. The installation featured an illuminated refrigerated showcase with prominent branding, white raised flooring with black ramp edging, and a custom graphic-wrapped service counter, all designed to maximise flow and photo moments. The minimalist palette kept the product front and centre while the immersive structure created an unmistakable brand statement. The result was a high-impact retail activation that drew strong foot traffic, generated social buzz, and proved that a compact footprint can deliver a major brand moment.
Testimonial
“We’ve worked with Colab Design across many projects, and they consistently deliver with care, creativity, and a strong understanding of our brand. Professional, flexible, and proactive, they tackle challenges head-on and truly feel like an extension of our team.”
— marcos morastico, general manager black Star Pastry
Ready to start?
Let’s chat.
At Colab, we don’t just design spectacular custom exhibition stands and booths, retail pop-ups, brand activations and event displays; we create experiences! As an independent, design and construction team with decades of combined experience, we offer a complete service, from initial concept to design, build and installation.
Let our expert team of exhibition display builders bring your designs to life for creative exhibition display stands for expos, events and tradeshows. We design and build retail kiosks, fitouts and brand displays. Our experienced project management team will ensure that we deliver your vision on time and within budget.
Get in touch today to discuss your project vision and we’ll begin bringing it to life!
