Black Star Pastry needed a new retail space at Westfield Hurstville that stayed true to its cult status – playful, bold, and instantly recognisable – while standing out in a busy shopping centre and creating an experience that went beyond a standard shop fit-out.

Black Star Pastry

Retail Fit-out 2025

Westfield Hurstville

Design, build, project management

Up to 18,500,000 annual visitors

A vibrant interactive space that turns dessert into a brand destination.

Featuring signature watermelon-pink walls inspired by the iconic Strawberry Watermelon Cake, custom Star Boy lighting, a bespoke display counter, and an interactive spin-wheel game, the Westfield Hurstville store delivers an eye-catching, playful brand experience that attracts strong foot traffic, encourages customer interaction, and reinforces Black Star Pastry’s distinctive identity.

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