Cadbury Dairy Milk
The Challenge
Cadbury set out to launch the world’s first Dairy Milk 3D Chocolate Printer in a way that felt bold, innovative, and accessible to everyday shoppers – while operating within one of Australia’s busiest retail environments, Chadstone Shopping Centre.
Client
Cadbury Dairy Milk
Event
Brand Activation on World Chocolate Day 2019
Location
Westfield Chadstone, Vic
Services
Design, build, project management
Est audience
Up to 55,000 visitors daily
Turning chocolate into live theatre at Australia’s busiest shopping centre.
The result
In partnership with Traffik Group, Colab designed and delivered a world-first brand activation featuring a custom-built kiosk, oversized 3D Cadbury Milk Jug logos, and a fully functional chocolate kitchen. Shoppers could watch personalised chocolates being printed live and purchase them on the spot through Myer, creating a high-impact retail moment that drove strong foot traffic, engagement, and unforgettable brand theatre at Chadstone.
Ready to start?
Let’s chat.
At Colab, we don’t just design spectacular custom exhibition stands and booths, retail pop-ups, brand activations and event displays; we create experiences! As an independent, design and construction team with decades of combined experience, we offer a complete service, from initial concept to design, build and installation.
Let our expert team of exhibition display builders bring your designs to life for creative exhibition display stands for expos, events and tradeshows. We design and build retail kiosks, fitouts and brand displays. Our experienced project management team will ensure that we deliver your vision on time and within budget.
Get in touch today to discuss your project vision and we’ll begin bringing it to life!
