CASETiFY engaged Colab to deliver its first Australian flagship in Sydney’s CBD, translating its bold digital identity into a physical retail experience. The 18-month project required creating a vibrant 360° Creative Hub where customers could personalise tech and lifestyle accessories while reinforcing the brand’s global presence.

Casetify

Flagship Store Launch 2023

Sydney Arcade Pitt St Mall

Retail Store Fitout Design, build, production, project management

Up to 65,000 visitors a day

A bold retail landmark that firmly launched CASETiFY into the Australian market with impact and energy.

Colab delivered a bold, colour-driven flagship that brings CASETiFY’s online energy to life through curved feature walls, signature product display counters and integrated lighting that hero the extensive customisable range. The open, interactive layout encourages discovery and personalisation, creating a dynamic retail experience that marks a key milestone in CASETiFY’s Australian expansion and establishes the Sydney Arcade store as a vibrant creative hub in the heart of Pitt Street Mall.

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