Citizen Watches required a premium retail kiosk that could capitalise on the high foot traffic and energy of Westfield Penrith. The space needed to showcase multiple watch collections clearly, elevate brand presence in a busy retail environment, and balance strong visual impact with secure, functional retail display.

Citizen Watches

Retail Kiosk 2024

Westfield Penrith, Sydney

Design, production, build, dismantle, project management

Up to 50,000 visitors daily

A premium kiosk that commanded attention at Westfield Penrith.

Colab designed and delivered a sleek, high-impact retail kiosk featuring black and white gloss laminate finishes, vertical 65” screens for dynamic brand storytelling, graphic brand walls, custom watch displays, fabric banners, and a branded central counter. Integrated lockable storage maintained security without disrupting the clean, open layout. The result was a bold, polished presence that stood out in Westfield Penrith, drawing strong foot traffic, encouraging engagement, and reinforcing Citizen’s position as a trusted, innovative watch brand in a high-visibility retail environment.

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