Cosmic Cookware was after a vibrant retail pop-up introducing its cookware range to shoppers in a busy retail environment. The space needed to showcase products in a visually engaging way while reflecting the brand’s colourful identity. It also had to support retail sales, product demonstrations and an interactive bottle name-engraving giveaway within a compact pop-up footprint.

RPG COMMERCE

Retail Pop-up 2024

Westfield Doncaster, Vic

Design, production, build, install and bump out, project management.

32,000+ visitors a day

A playful retail design that stopped shoppers and sparked product discovery.

Colab designed and built a full custom retail pop-up that combined bold brand colours, curved joinery and layered product displays to create a distinctive and inviting retail presence. Custom shelving and feature backdrops showcased the Cosmic Cookware range, while central plinths highlighted hero products and new releases. Dedicated counters supported customer interaction and retail sales, while a personalised bottle engraving station added an engaging experiential element.

The result was a vibrant retail activation that attracted strong shopper attention, increased dwell time and created meaningful brand engagement, helping introduce the Cosmic Cookware range to a wider retail audience while supporting direct sales.

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