As a fast-growing food brand, DRZLE needed a bold retail pop-up that could introduce the brand in a high-traffic shopping centre while capturing its playful, feel-good personality. The space needed to stand out visually, support efficient service, and create a strong foundation for future expansion.

DRZLE

Retail Pop-up

Westfield Mt Gravatt

Design, build, project management

Up to 35,000 visitors a day

A feel-good pop-up made to spark attention, appetite, and brand love.

Colab partnered with BrandSpace to design and deliver DRZLE’s retail pop-up at Westfield Mount Gravatt, featuring bold vinyl graphics, brushed copper-look signage, backlit 3D branding, custom displays, and integrated digital elements. The result is a vibrant, high-energy space that draws attention, showcases DRZLE’s signature menu, and creates a memorable brand experience that supports the brand’s rapid growth.

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