Freudenberg Group required a stand that could represent four separate business divisions while presenting a unified brand presence on the exhibition floor. Within a 10m × 6m footprint, the space needed to clearly showcase each division’s products and messaging while encouraging visitors to explore the entire stand.

Freudenberg Group

FOODPRO 2023

Industrial Manufacturing and Technology

MCEC

10m x 6m

Design, production, build, install and bump out, project management.

9,100+ visitors across four-day event

Custom Stand Brings four Freudenberg Divisions Together Seamlessly.

Colab Design Group designed and delivered a custom stand that created a clear and intuitive visitor journey while representing four Freudenberg business divisions within one cohesive environment. Dedicated branded wall zones allowed each division to showcase its products and messaging, supported by large-format graphics, mounted TVs and branded counters for product displays and information.

A central shared meeting area encouraged conversations and movement throughout the stand, while an illuminated circular overhead banner ensured strong visibility across the exhibition hall. Walk-in storage kept the space organised during busy periods, resulting in a professional, highly engaging stand that helped Freudenberg connect with visitors and present a unified group presence.

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