Gulli Food Distributors
The Challenge
GULLI needed a standout exhibition presence for their debut at Fine Food Australia 2025 — one that authentically represented their Italian heritage while creating a warm, welcoming environment capable of attracting and engaging a busy show-floor audience.
Client
Gulli Food Distributors
Event
Fine Food Australia 2025
Location
ICC Sydney
Services
Design, production, build, dismantle, project management
Est Impact
21,000 visitors
Design, aroma, and experience combined to launch GULLI in unforgettable style.
The result
Colab designed and delivered a custom exhibition stand that celebrated GULLI’s Italian authenticity through a bold red canopy, circular lightbox signage, warm timber battens, and integrated greenery. Live pizza, pasta, and Lavazza coffee preparation brought the space to life, creating a sensory-rich debut that drew strong foot traffic and introduced GULLI’s craftsmanship and passion to the Australian market.
Testimonial
“Thank you so much. The stand is such a hit and we can confidently say we were the busiest stand at the show! Thanks to you and all the team.”
— Roslyn Karamarko, marketing manager at GULLI food Distrubutors
Ready to start?
Let’s chat.
At Colab, we don’t just design spectacular custom exhibition stands and booths, retail pop-ups, brand activations and event displays; we create experiences! As an independent, design and construction team with decades of combined experience, we offer a complete service, from initial concept to design, build and installation.
Let our expert team of exhibition display builders bring your designs to life for creative exhibition display stands for expos, events and tradeshows. We design and build retail kiosks, fitouts and brand displays. Our experienced project management team will ensure that we deliver your vision on time and within budget.
Get in touch today to discuss your project vision and we’ll begin bringing it to life!
