Night Sweet Thing
The Challenge
Influencer Bridey Drake’s sleepwear brand Night Sweet Thing needed a high-impact retail activation in the heart of Westfield Pitt Street – a space that could cut through heavy foot traffic, showcase the brand’s bold new collection, and deliver an immersive, try-on experience while working within a complex site layout.
Client
Night Sweet Thing
Event
Retail Pop-Up
Location
Pitt St Mall, Westfield Sydney
Services
Design, production, build, dismantle, project management
Est audience
Up to 20,000 visitors daily
A bold pop-up that turned heads, drove try-ons, and lit up Westfield Pitt Street.
The result
In collaboration with Scentre Group Brandspace, Colab designed, built, and project-managed a bespoke retail activation featuring custom display counters, integrated shelving, a private change room, and hidden storage for seamless operation. Two bespoke fabric lightboxes showcased the new collection, while a feature back wall with a 3D illuminated logo and campaign video showreel elevated brand impact. A custom sloping stage floor was engineered to suit the Westfield site. The activation generated strong buzz and consistent foot traffic, with bold branding and immersive design driving engagement, try-ons, and social sharing — successfully bringing Night Sweet Thing to life in one of Sydney’s busiest retail precincts.
Ready to start?
Let’s chat.
At Colab, we don’t just design spectacular custom exhibition stands and booths, retail pop-ups, brand activations and event displays; we create experiences! As an independent, design and construction team with decades of combined experience, we offer a complete service, from initial concept to design, build and installation.
Let our expert team of exhibition display builders bring your designs to life for creative exhibition display stands for expos, events and tradeshows. We design and build retail kiosks, fitouts and brand displays. Our experienced project management team will ensure that we deliver your vision on time and within budget.
Get in touch today to discuss your project vision and we’ll begin bringing it to life!
