NSK required a modern, innovative exhibition stand for ADX 2018 that would reflect its leadership in dental technology while delivering a premium, hands-on customer experience. Within an 18m x 3m footprint, the space needed to showcase multiple product ranges, support live demonstrations and maximise brand visibility in a competitive trade show environment.

NSK Oceania

ADX 2018

ICC Sydney

Custom Stand Design, production, build, project management.

10,000+ visitors

The NSK stand drove strong engagement at ADX 2018, elevating brand presence with a premium, high-impact experience.

Colab designed and built a sleek, high-end stand featuring premium joinery, modular reusable components and high-impact backlit branding, complemented by double video walls, LED-lit product displays and custom demo stations. The result was a contemporary, innovation-led environment that attracted strong foot traffic at ADX 2018 and reinforced NSK’s position as a leader in precision and quality.

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