Seamless 1 required a stand for Hair Expo that reflected a minimalist, modern aesthetic while delivering high functionality. The space needed to clearly showcase products, support live demonstrations, provide storage for stock and samples, and create an easy-flow layout that encouraged connection and brand engagement throughout the show.

Seamless 1

Hair Festival 2024

ICC Sydney

Custom Stand Design, production, build, installation and bump out, project management

6,000+ visitors

A high-impact design driving continuous live engagement.

Colab designed and delivered a refined, open-plan stand with clean architectural lines and purposeful zoning. Tower walls with integrated 85” TVs created strong brand impact, while a live demo stage, custom U-shaped sales counter and hands-on display zones supported seamless engagement. Central meeting areas encouraged business conversations, with a concealed walk-in storeroom ensuring efficient stock management. The result was a confident, high-performing presence at Hair Expo.

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