The Global Beauty Group
The Challenge
The Global Beauty Group required a premium exhibition presence that could evolve year after year while maintaining strong brand impact. The stand needed to feel timeless yet bold, offer flexibility for future shows, and consistently stand out in a competitive, design-led beauty expo environment.
Client
The Global Beauty Group
Event
Beauty Expo Australia 2025
Location
ICC Sydney
Services
Design, production, build, dismantle, project management
Est audience
7,000 visitors
A modular exhibition stand designed to evolve – delivering bold beauty impact year after year.
The result
Colab Design delivered a modular custom exhibition stand built for longevity and standout impact. Featuring a fabric overhead banner, backlit walls, integrated digital screens, LED lighting, glossy raised flooring, and lockable counters, the design balanced flexibility with a premium aesthetic. The result was a confident, polished presence that consistently owned its space on the show floor, attracted strong foot traffic, and reinforced The Global Beauty Group’s leadership in the beauty industry — demonstrating how smart modular design can deliver long-term value without compromising on style or impact.
Ready to start?
Let’s chat.
At Colab, we don’t just design spectacular custom exhibition stands and booths, retail pop-ups, brand activations and event displays; we create experiences! As an independent, design and construction team with decades of combined experience, we offer a complete service, from initial concept to design, build and installation.
Let our expert team of exhibition display builders bring your designs to life for creative exhibition display stands for expos, events and tradeshows. We design and build retail kiosks, fitouts and brand displays. Our experienced project management team will ensure that we deliver your vision on time and within budget.
Get in touch today to discuss your project vision and we’ll begin bringing it to life!
