At EduTECH 2022, ViewSonic aimed to stand out in a crowded exhibition hall with a bold, memorable presence that reflected its innovative education focus and attracted educators, IT managers and AV professionals. The stand needed to showcase interactive solutions while delivering a visually distinctive and engaging brand experience.

ViewSonic

EDUTECH 2022 Melbourne

MCEC

Custom Stand Design, production, build, dismantle, project management

10,000+ visitors over two days

A distinctive stand design that broke through exhibition uniformity.

Colab designed and built a standout stand centred on a 3D “nest” inspired by ViewSonic’s bird logo, combining organic textures with bold overhead branding for maximum visibility. The immersive, open layout drove strong foot traffic and engagement, positioning ViewSonic as a leader in education technology at EduTECH 2022.

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