Vittoria Coffee AFW 2022
The Challenge
For Afterpay Australian Fashion Week 2022, Vittoria Coffee required a premium pop-up espresso bar in The Hub to launch its Fashion Series Collector Cups. The space needed to deliver a high-impact “wow” moment worthy of Australia’s leading fashion event — while functioning as a fully operational, high-volume espresso bar.
Client
Vittoria Coffee
Event
Australian Fashion Week 2022
Location
Sydney Carriageworks
Services
Custom Brand Activation, design, build, install, project management.
Est audience
18,000+ visitors over five days
A high-glamour Fashion Week activation that blended luxury design with high-performance hospitality for Vittoria Coffee.
The result
Colab designed and built a striking pop-up anchored by an 11m x 5m shimmer feature wall featuring 620 3D tiles and over 6,200 champagne gold sequins, creating a dramatic, light-catching backdrop. A 4m bespoke espresso bar with premium spray finishes, black marble benchtops and brass detailing – complemented by custom gold velvet seating – delivered both luxury and high-volume functionality. The result was a standout destination within The Hub, drawing guests and media while delivering a memorable, design-led brand moment at Fashion Week.
Ready to start?
Let’s chat.
At Colab, we don’t just design spectacular custom exhibition stands and booths, retail pop-ups, brand activations and event displays; we create experiences! As an independent, design and construction team with decades of combined experience, we offer a complete service, from initial concept to design, build and installation.
Let our expert team of exhibition display builders bring your designs to life for creative exhibition display stands for expos, events and tradeshows. We design and build retail kiosks, fitouts and brand displays. Our experienced project management team will ensure that we deliver your vision on time and within budget.
Get in touch today to discuss your project vision and we’ll begin bringing it to life!
