TAG Heuer
The Challenge
TAG Heuer required a premium retail presence at Westfield Chermside that reflected the brand’s luxury positioning while engaging shoppers in a busy, high-traffic shopping centre. The space needed to balance strong brand impact with refined detailing, precision craftsmanship, and a seamless customer experience.
Client
Clemenger Group x Tag Heuer
Event
Retail Pop-up
Location
Westfield Chermside, Brisbane Qld
SCOPE
Design, build, production, dismantle, project management
Est Impact
Up to 40,000 visitors a day
A premium retail experience crafted to reflect a legacy of performance and precision.
The result
Colab delivered a bespoke retail environment for TAG Heuer through custom production design and precision joinery, creating a bold yet elegant space with premium materials and integrated lighting. The result is a sophisticated, high-end retail presence at Westfield Chermside that elevates product presentation, encourages customer engagement, and reinforces the brand’s luxury positioning.
Ready to start?
Let’s chat.
At Colab, we don’t just design spectacular custom exhibition stands and booths, retail pop-ups, brand activations and event displays; we create experiences! As an independent, design and construction team with decades of combined experience, we offer a complete service, from initial concept to design, build and installation.
Let our expert team of exhibition display builders bring your designs to life for creative exhibition display stands for expos, events and tradeshows. We design and build retail kiosks, fitouts and brand displays. Our experienced project management team will ensure that we deliver your vision on time and within budget.
Get in touch today to discuss your project vision and we’ll begin bringing it to life!
