BEATS BY DR. DRE
The Challenge
Beats by Dr. Dre required a high-impact retail kiosk at Westfield Pitt Street to launch and showcase its latest product range within a busy CBD retail environment. The two-week activation needed to maximise visibility, encourage hands-on interaction, and clearly present multiple product categories while maintaining a premium brand presence.
Client
MKTG x BEATS by DR. DREE
Event
Retail Pop-up
Location
Westfield Sydney, NSW
SCOPE
Design, production, build, dismantle, project management
Est audience
13,000+ daily visitors
Where sound, style, and interaction met on the Pitt Street Mall stage.
The result
Colab designed and delivered a bold, custom retail kiosk with clear product zoning to showcase Beats by Dr. Dre’s latest range. The activation featured dedicated displays for headphones and Beats Pro wireless units, a central counter presenting Apple Watches and iPhones, and an integrated photo booth with branded giveaways to drive participation. The result was a polished, high-energy brand experience that attracted strong foot traffic, encouraged hands-on product trials, and reinforced Beats’ premium positioning during its two-week activation at Westfield Pitt Street.
Ready to start?
Let’s chat.
At Colab, we don’t just design spectacular custom exhibition stands and booths, retail pop-ups, brand activations and event displays; we create experiences! As an independent, design and construction team with decades of combined experience, we offer a complete service, from initial concept to design, build and installation.
Let our expert team of exhibition display builders bring your designs to life for creative exhibition display stands for expos, events and tradeshows. We design and build retail kiosks, fitouts and brand displays. Our experienced project management team will ensure that we deliver your vision on time and within budget.
Get in touch today to discuss your project vision and we’ll begin bringing it to life!
