Fitness First
The Challenge
We partnered with Polite Playground to launch the “Let’s Put Fitness First” campaign at Westfield Sydney, Pitt Street Mall – one of Australia’s busiest retail destinations. The activation needed to recreate a real gym experience within a high-traffic retail environment, while remaining safe, structurally compliant and visually impactful. It also needed to encourage participation, spark competition and capture attention from passing shoppers during the high-profile launch supported by Olympic Gold Medallist Noémie Fox OAM.
Client
Polite Playground x Fitness First
Event
Brand Activation
Location
Westfield Sydney, Pitt St Mall
Services
Design, production, build, install and bump out, project management
Est audience
13,000+ visitors a day
Transforming retail foot traffic into an immersive fitness brand experience.
The result
In collaboration with Scentre Group Brandspace, we managed the full production, structural engineering and build, transforming the space into a gym-inspired activation with bold Fitness First branding, rubber gym flooring and engineered equipment designed for a public retail environment. Features included a wall-mounted pull-up bar, interactive wall-sit challenge, countdown timers, brass victory bell and a 55” live leaderboard screen, supported by a concealed walk-in storeroom for seamless operations.
The result was a high-energy fitness arena that drew strong foot traffic, encouraged shoppers to compete on the leaderboard and created a memorable brand moment at Westfield Sydney.
Testimonial
“Dennis and his team are amazing and professional. We are so grateful for working with you to deliver this amazing activation!”
— ping-yun chieh, account manager polite playground
Ready to start?
Let’s chat.
At Colab, we don’t just design spectacular custom exhibition stands and booths, retail pop-ups, brand activations and event displays; we create experiences! As an independent, design and construction team with decades of combined experience, we offer a complete service, from initial concept to design, build and installation.
Let our expert team of exhibition display builders bring your designs to life for creative exhibition display stands for expos, events and tradeshows. We design and build retail kiosks, fitouts and brand displays. Our experienced project management team will ensure that we deliver your vision on time and within budget.
Get in touch today to discuss your project vision and we’ll begin bringing it to life!
