Geely Auto Australia
The Challenge
Deliver a premium vehicle launch in one of Sydney’s busiest retail environments – with a one-week turnaround from concept to completion – while ensuring strong brand visibility and a clean, high-end finish.
Client
Geely Auto Australia
Event
Brand Activation, September 2025
Location
Pitt St Mall, Westfield Sydney
Services
Design, build, project management
Est Impact
Up to 20,000 visitors
A fast-turn, high-impact activation built for Sydney’s busiest retail environment.
The result
In collaboration with Scentre Group Brandspace, we delivered a full-service pop-up activation for Geely Auto Australia, managing design, production, and installation in close collaboration with their team. The custom-built space featured a raised platform, fabric graphic walls, a branded counter, illuminated 3D laser-cut Perspex signage, a feature black wall, and a wall-mounted 55″ display – resulting in a polished, high-impact launch that stood out in Pitt St Mall’s high-traffic environment and captured strong attention from passing shoppers.
Ready to start?
Let’s chat.
At Colab, we don’t just design spectacular custom exhibition stands and booths, retail pop-ups, brand activations and event displays; we create experiences! As an independent, design and construction team with decades of combined experience, we offer a complete service, from initial concept to design, build and installation.
Let our expert team of exhibition display builders bring your designs to life for creative exhibition display stands for expos, events and tradeshows. We design and build retail kiosks, fitouts and brand displays. Our experienced project management team will ensure that we deliver your vision on time and within budget.
Get in touch today to discuss your project vision and we’ll begin bringing it to life!
