Korea Tourism
The Challenge
Korea Tourism wanted to deliver a vibrant Lunar New Year activation at Westfield Sydney that would capture high foot traffic, create an engaging cultural moment and drive entries for a “Win a Trip to Korea” competition within a premium retail environment.
Client
Honey Collective x Korea Tourism
Event
Brand Activation 2022
Location
Pitt St Mall, Westfield Sydney
Services
Design, production, build, dismantle
Est audience
up to 65,000 daily visitors
A vibrant Lunar New Year activation that captured crowds and drove over 2,000 competition entries in the heart of Pitt Street Mall.
The result
In collaboration with Honey Collective and Scentre Group, Colab delivered a vibrant pop-up featuring a large fabric lightbox backdrop, custom 3D character sculptures and branded counters to drive competition entries and engagement. The immersive design created a strong visual focal point within Westfield Sydney, generating over 2,000 entries and high foot-traffic interaction while boosting brand visibility and travel interest for Korea Tourism.
Ready to start?
Let’s chat.
At Colab, we don’t just design spectacular custom exhibition stands and booths, retail pop-ups, brand activations and event displays; we create experiences! As an independent, design and construction team with decades of combined experience, we offer a complete service, from initial concept to design, build and installation.
Let our expert team of exhibition display builders bring your designs to life for creative exhibition display stands for expos, events and tradeshows. We design and build retail kiosks, fitouts and brand displays. Our experienced project management team will ensure that we deliver your vision on time and within budget.
Get in touch today to discuss your project vision and we’ll begin bringing it to life!
