SKYN
The Challenge
After a year-long COVID pause, Fair Day 2022 marked the return of the Sydney Gay and Lesbian Mardi Gras Festival. SKYN required a bold, interactive activation that cut through the crowd, met strict outdoor engineering requirements and delivered strong, all-day brand visibility.
Client
GRAFFITI GROUP X SKYN
Event
Fair Day 2022
Location
Victoria Park, Sydney
Services
Design, production, build, dismantle, project management.
Est audience
Up to 50,000 visitors
An unmissable Mardi Gras moment that turned festival foot traffic into playful, high-impact brand engagement.
The result
Colab designed and built the “Feeling Lucky?” interactive prize wall — a bold 2.4m x 2m activation engineered for impact and compliance. Fully clad in ACM panels with vibrant custom graphics and reinforced with 580kg+ internal concrete ballasts, the structure met strict safety requirements while inviting guests to flip tiles for a chance to win. The result was all-day engagement, strong brand visibility, and a playful, high-energy experience that helped SKYN stand out at one of the largest Fair Days on record.
Ready to start?
Let’s chat.
At Colab, we don’t just design spectacular custom exhibition stands and booths, retail pop-ups, brand activations and event displays; we create experiences! As an independent, design and construction team with decades of combined experience, we offer a complete service, from initial concept to design, build and installation.
Let our expert team of exhibition display builders bring your designs to life for creative exhibition display stands for expos, events and tradeshows. We design and build retail kiosks, fitouts and brand displays. Our experienced project management team will ensure that we deliver your vision on time and within budget.
Get in touch today to discuss your project vision and we’ll begin bringing it to life!
