Tiffany & Co – Lock Collection
The Challenge
Tiffany & Co. required a bespoke in-store activation to launch its Lock Collection at the Sydney Pitt Street Flagship. The installation needed to feel immersive and a part of the luxury environment – exclusive, elevated and true to the brand’s heritage – while heroing the collection’s archival padlock inspiration and distinctive pivoting clasp without disrupting the elegance of the store.
Client
Tiffany & Co
Event
Lock Brand Activation 2023
Location
Flagship Store, Pitt St
Services
Custom Stand design, production, build, dismantle, project management
Est audience
100,000 daily visitors
A show-stopping activation that elevated the Lock launch and delivered an unforgettable luxury brand moment.
The Challenge
Colab Design Group custom designed and built a premium pop-in activation that transformed the Pitt Street flagship into a dramatic brand moment. A striking illuminated backdrop, refined finishes and controlled lighting created an immersive, sculptural presence that elevated the Lock Collection and drew focus to its craftsmanship and unique mechanics. The result was a powerful in-store experience that amplified the launch, enhanced the luxury retail journey and successfully set the activation up for rollout to Melbourne stores.
Testimonial
“Thanks again for the smooth installation! We already received great feedback regarding the pop-in. We’ve had some great response of the Pop in from our clients in Chadstone too.”
— roberton marmon, creative manager Vm, tiffany & Co
Ready to start?
Let’s chat.
At Colab, we don’t just design spectacular custom exhibition stands and booths, retail pop-ups, brand activations and event displays; we create experiences! As an independent, design and construction team with decades of combined experience, we offer a complete service, from initial concept to design, build and installation.
Let our expert team of exhibition display builders bring your designs to life for creative exhibition display stands for expos, events and tradeshows. We design and build retail kiosks, fitouts and brand displays. Our experienced project management team will ensure that we deliver your vision on time and within budget.
Get in touch today to discuss your project vision and we’ll begin bringing it to life!
