Tissot
The Challenge
In partnership with the team at TWENTY3 Sport & Entertainment, Tissot needed a high-impact retail activation to support the launch of the Tissot T-Race MotoGP Chronograph 2025 Limited Edition, cutting through the busy Westfield Sydney environment while driving engagement and brand interaction.
BRAND
TWENTY3 Sport & Entertainment x Tissot
Event
Brand Activation, September 2025
Location
Pitt St Mall, Westfield Sydney
Services
Design, build, project management
Est audience
Up to 65,000 visitors
An immersive MotoGP™ racing activation that brought the thrill of the track to retail.
The result
We delivered the MotoGP™ Race Challenge at Westfield Sydney, managing the design, production, and installation of a high-impact, interactive brand activation. The space featured fabric banners, a custom Tissot-branded counter, mesh racing-inspired panels, and a MotoGP™ simulator racing the Phillip Island Circuit. A major prize valued at over $10,000 drove strong participation, increased dwell time, and created a standout retail experience that brought the energy of MotoGP™ to life for shoppers.
Testimonial
“Congrats to Dennis Abalos and the Colab Design Group team for the slick execution. We think it turned out pretty awesome.”
— THOmAS BORG, TWENTY3 Sport & Entertainment
Ready to start?
Let’s chat.
At Colab, we don’t just design spectacular custom exhibition stands and booths, retail pop-ups, brand activations and event displays; we create experiences! As an independent, design and construction team with decades of combined experience, we offer a complete service, from initial concept to design, build and installation.
Let our expert team of exhibition display builders bring your designs to life for creative exhibition display stands for expos, events and tradeshows. We design and build retail kiosks, fitouts and brand displays. Our experienced project management team will ensure that we deliver your vision on time and within budget.
Get in touch today to discuss your project vision and we’ll begin bringing it to life!
